Companies that continue thriving well beyond the lifetime of the founder have solid corporate values. These are used to guide decision making, especially those tough decisions where the quick money points one way, but long-term or big picture perspectives point the other way. Think here of some of the oldest companies around, like P&G.
Whenever one of our clients needs a to get their culture shifted, so that it is fully aligned with their purpose and strategy, we’re invariably asked “I know having clear and solid values feels right, but how can we measure them? How can we measure the (more…)